Working With Our Supporters

Custom Join Block

In light of concerns expressed in the media about how some charities are recruiting members, Avon Wildlife Trust is reviewing its policies and procedures to ensure that we are compliant with regulations, consistent with best practice in the industry and ethical in our dealing with members and the public. To survive as an effective organisation and to achieve our charitable aims we need members, so we employ a range of fundraising and recruitment techniques.

We treat our members and the public with respect, so for example we take care not to take advantage of the vulnerable, we don't use aggressive selling techniques. Avon Wildlife Trust is a member of the Fundraising Regulator and the Institute of Fundraising and we adhere to the professional standards of these organisations as a minimum, whilst applying our own standards above and beyond this.

Our membership donation recruiters

Donor and Member support is vital for our conservation and education work, for the income they provide and also as a source of volunteers. Membership donations are our only regular source of unrestricted income. Which means we can direct it to wherever the need is greatest, enabling us to better meet our vision. (link).

Avon Wildlife Trust utilises a team of part-time fundraisers to visit venues such as retail outlets, garden centres, shows and fetes around the county to ask if people would like to join Avon Wildlife Trust as members. They have display boards and literature about the Trust's conservation and education work.

We have found this to be a highly cost-effective method of finding new members and typically the cost of recruitment is paid back sevenfold.

Avon Wildlife Trust is only interested in attracting people who genuinely want to support a local nature conservation charity for the long term. For this reason our face-to-face membership recruiters do not pressurise people to become members.