Our vision

About us

Our strategy

Our vision

We want to see nature restored on a grand scale across the Avon region. We have big plans between now and 2030 to see this happen.

Read our Strategy


Our aims

Nature's recovery

We need to make more space for nature to give our struggling wildlife the chance to recover. We would like to see 30% of our land and sea managed for nature by 2030. We’ll create, connect and restore a diverse range of abundantly wild places and form thriving nature recovery networks across the region.

Empowering people

Inspiring and resourcing people to take action for wildlife. The science shows that if just one person in every four takes action for wildlife, this can be enough to change the minds and behaviour of the majority, which will help to put nature in recovery. 

Nature-based solutions

We want to restore and create good quality habitat to draw down carbon dioxide from the atmosphere, reduce local flooding and pollution while promoting an abundance of biodiversity across our region. Our vision is to see 1000 hectares of habitat across Avon restored, providing nature-based solutions to the climate crisis. 


Jon Hawkins - Surrey Hills Photography

Sir David Attenborough

“No one will protect what they don’t care about; and no one will care about what they have never experienced.”

Our values

  • Passion – We behave with belief and passion for the cause, recognising the urgency required to tackle the ecological and climate emergencies.
  • Inspiration – We recognise our role in enabling, empowering, and inspiring all people to take action for nature
  • Innovation – We know that to achieve change we must use our initiative, push boundaries, and challenge ourselves to improve our knowledge and understanding

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